6 sleep aids you've probably already tried. And why number 7 is different.
A big chance that at least three of these have been in your kitchen cabinet.
1. Valerian tablets from the drugstore.
2. Magnesium "specially for the night".
3. Sleep tea, box after box.
4. A 3 or 5mg melatonin tablet that left you waking up groggy.
5. A sleep app with rain sounds.
6. Maybe even a smartwatch that told you every morning what you already knew: that you slept poorly.
And yet you're still lying awake staring at the ceiling at 3 AM.
It's not your fault. Below we explain why those products often disappoint, and what's different about an ultra-thin strip that melts under your tongue.
1. Why you sleep worse than you did ten years ago
Almost nobody tells you this: your body produces less and less melatonin as you get older. Researchers estimate that natural production at an older age is tens of percent lower than in your twenties.
So it's not "stress," not that glass of wine, and definitely not you. Your body is simply sending a weaker nighttime signal than it used to.
The question isn't whether you support that signal, but how. And that's where most products fall short.
2. Why that 5mg tablet made you feel groggy
It makes sense that you thought: the more milligrams, the better. Regular store-bought tablets often contain 3 to 10mg, so that seems to be the norm.
But your body only produces a tiny fraction of a milligram on its own each night. Anything way above that floods your system instead of supporting it. You know the result: waking up feeling like you didn't sleep at all, and only really getting going around eleven.
Research in older adults showed that 0.3mg worked better than 3mg, with fewer side effects. That's why Night+ intentionally contains 0.29mg. Not a knockout punch, just a gentle nudge. You'll mostly notice the difference in the morning.
3. Why a strip actually works within 15 minutes
Everything you swallow has to go through your stomach, gut, and liver before it even reaches your bloodstream. That takes 30 to 60 minutes, and a lot of the active ingredient gets lost along the way. That's why pills need such heavy doses—most of it never actually gets through.
You place the strip under your tongue. It melts in 10 seconds, and the active ingredients go straight into your bloodstream through the mucous membranes in your mouth. No water, no swallowing, no planning ahead at the kitchen table.
Pop a strip under your tongue right before bed, and it gets to work within 8 to 12 minutes. Exactly when you want it to.
4. Non-habit forming. For many of our customers, this is the biggest plus.
If you've heard stories about heavy sleeping pills, we totally get why you'd be hesitant to try anything. Fair enough.
That's why micro-dosing is so important: 0.29mg is léss than what your body naturally produces at night. No tolerance buildup, no dependency. That's why most of our customers don't use Night+ every single night, but rather 2 to 4 times a week: after a long day, before an early morning, or on Sunday night when their mind is already gearing up for the week ahead.
The rest of the week, the little box just sits on your nightstand. And you can do that precisely because you aren't tied down to a subscription.
5. What is really inside
No "sleep complex" with hidden dosages. Four ingredients, amounts clearly listed on the label:
🍒 Montmorency cherry extract (50mg) – the tart cherry known as the richest natural source of melatonin, and the cherry sleep researchers use in their studies.
🟧 Saffron extract (14mg) – a staple of Persian evening rituals for centuries. For those evenings when your mind keeps jumping from your to-do list to family to tomorrow.
🧠 GABA (10mg) – the substance that helps your nervous system wind down at night.
🥩 Vitamin B6 (2.4mg) – helps reduce tiredness and fatigue.
Vegan, sugar-free, gluten-free, with a light cherry flavor. Every batch is lab-tested by Eurofins, an independent European laboratory.
6. Calculate what you've already spent
Valerian: around €13. Magnesium: €24. Sleep tea: box after box. Melatonin tablets: €9, plus feeling groggy in the morning. A smartwatch: easily €200 or more, just to track what you already knew.
Many people who come to us have spent hundreds of euros on this list. Night+ costs €28 for 30 strips, and if you use them 2 to 4 nights a week, that will last you two to three months.
Still skeptical? Makes sense. Here are the honest answers.
No. The dose is lower than what your body produces naturally. No tolerance.
No, that's exactly the point. Grogginess is caused by 3-10mg tablets. Night+ is intentionally micro-dosed.
No. It's a dietary supplement, not a medical sleep aid, and we don't pretend it is. If you use sleep medication or have health issues, consult your doctor first.
It's an evening ritual. Brush your teeth, strip under your tongue, lights out.