Privacy Policy
Last updated: December 31, 2025
This Privacy Policy describes how Frames (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from useframes.com (the “Site”) or otherwise interact with us through the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other person from whom we have collected information pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on your interactions with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The type of personal information we collect about you depends on your interactions with our Site and your use of our Services. When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you provide to us directly through our Services may include the following:
- Contact information, including your name, address, phone number, and email address.
- Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, security questions, and other information used for account security.
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Shopping Information including the items you view, add to your cart, save in your account (such as loyalty points, reviews, recommendations, or gift cards), or purchase.
- Reward points/product reviews/referrals/gift cards
- Information about customer support, including the information you wish to include in your communications with us, such as when you send a message through the Services.
For some features of the Services, you may be required to provide us directly with certain information about yourself. You may choose not to provide this information, but in that case, you may not be able to use or access these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do so, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (such as bank account, credit card, or debit card details, and billing address) to process your payment, fulfill your orders, and deliver the products or services you have requested, so that we can perform the agreement we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we—or third parties we work with—may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we receive from third parties is handled in accordance with this Privacy Policy. See also the section below, “Third-Party Websites and Links.”
How we use your personal information
- Provision of products and services. We use your personal information to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify processes your data as set forth in the Privacy Policy and the Consumer Privacy Policy.
- Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or mail, and to show you advertisements for products or services. This may involve using your personal data to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in the sale of our products, pursuant to Art. 6 (1) (f) of the GDPR.
- Security and Fraud Prevention. We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password, or other login credentials with anyone else. If you believe your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
- Communication and service improvement. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use to support our Shopify store can be found at https://www.shopify.com/legal/cookies. We use cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics, and to gain a better understanding of user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can configure your browser settings to delete or block cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to not work properly or to no longer be available. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal information
Under certain circumstances, we may disclose your personal information to third parties for the purpose of fulfilling our contractual obligations, for legitimate purposes, or for other reasons covered by this Privacy Policy. Such circumstances may include:
- With suppliers or other third parties that provide services on our behalf (such as IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and show you ads. Our business and marketing partners will use your data in accordance with their own privacy policies.
- When you instruct us, request us, or otherwise authorize us to share certain information with third parties—for example, to deliver products to you or through your use of social media widgets or login integrations—with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set forth above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
| Category | Recipient categories |
|---|---|
|
|
We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data as follows to carry out advertising and marketing activities.
Over the past 12 months, we have “sold” and “shared” personal data (as those terms are defined in applicable law) for the purpose of conducting advertising and marketing activities, as follows.
| Categories of personal data | Recipient categories |
|---|---|
| Personal information such as name, email address, and phone number | Business and marketing partners |
| Commercial information, such as details about purchased products or services | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or operated by us, it is important that you review their privacy and security policies and other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's information
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we are not actually aware that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of 16.
Security and storage of your data
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, data you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to send us sensitive or confidential information.
How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances, and in some cases we may refuse your request, to the extent permitted by law.
- Right of access/right to know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to erasure: You may have the right to request that we delete the personal data we hold about you.
- Right to rectification: You may have the right to request that we correct any inaccurate personal data we hold about you.
- Right to data portability: Under certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt out of sales, sharing, or targeted advertising: You may have the right to request that we not “sell” or “share” your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on your location, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you are using to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal data.
- Withdrawal of consent: If we need your consent to process your personal data, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
- Manage your communication preferences: We may send you promotional emails, and you can unsubscribe from these at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails regarding your account or orders you have placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact information below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before we provide a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we require the representative to provide proof of authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.
Complaints
If you have any complaints about the way we process your personal data, please contact us using the contact information below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact information below, or to submit your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data will also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal data outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the United Kingdom, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us, email us at hello@useframes.com, or contact us at Osdorperweg 590, Amsterdam, 1067 SZ, NL.
In accordance with applicable data protection laws, and unless otherwise explicitly stated, we are the data controller for your personal data.