Privacy Policy
Last updated: July 2, 2026
This Privacy Policy explains how Frames (the 'Site', 'we', 'us', or 'our') collects, uses, and shares your personal info when you visit, use, or buy something from useframes.com (the 'Site'), or otherwise chat with us about the Site (we call all of this our 'Services'). When we say 'you', we mean you as someone using our Services—whether you're a customer, just browsing the site, or someone else whose info we've collected under this policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We might update this Privacy Policy from time to time to show changes in how we do things or for other operational, legal, or regulatory reasons. We'll post the updated Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by law.
How we collect and use your personal information
To provide our services, we collect personal info about you from various sources, as outlined below. The info we collect and use depends on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What personal info we collect
The kind of personal info we collect about you depends on how you use our Site and Services. When we say 'personal info,' we mean details that identify you, relate to you, describe you, or can be linked to you. The sections below explain the exact types and categories of personal info we collect.
Info we get straight from you
Stuff you share with us directly through our services might include:
- Contact details including your name, address, phone number, and email address.
- Order details including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account details including your username, password, security questions, and other info used for account security.
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Shopping details including things you view, add to your cart, save in your account (like reward points, reviews, referrals, or gift cards), or buy.
- Loyalty points / product reviews / referrals / gift cards
- Customer support information including any information you choose to include in your messages to us, like when you reach out through the Services.
Some features of the services might require you to share certain personal information with us. You can choose not to share it, but keep in mind that you might not be able to use those features.
Info we gather about how you use our site
We might also automatically collect certain info about how you use the Services ("Usage Data"). We can use cookies, pixels, and similar tech for this ("Cookies"). Usage data can include info on how you visit and use our Site and account, like your device, browser, network connection, IP address, and other details about your interaction with the Services.
Info we get from other sources
Finally, we may get info about you from third parties, including sellers and service providers who collect info for us, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (such as bank account, credit card or debit card details, billing address) to process your payment, fulfill your orders, and deliver the products or services you requested, so that we can perform the contract we have with you.
- When you visit our site, open or click on our emails, or interact with our services or ads, we (or our partners) might automatically collect certain info using online tracking tech like pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we receive from third parties is handled in accordance with this Privacy Policy. See also the section below, Third-party websites and links.
How we use your personal information
- Providing products and services. We use your personal info to provide you with the Services as agreed, which includes processing payments, fulfilling orders, sending notices about your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, making returns and exchanges easy, and handling other account-related features. We might also improve your shopping experience by letting Shopify match your account with other Shopify services you might want to use. In this case, Shopify handles your info as explained in their Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal info for marketing and promo stuff, like sending updates, ads, and promos via email, text, or mail, and showing you ads for products or services. This might mean using your info to better tailor our services and ads on our site and other websites. If you live in the EEA, our legal basis for using your data is our legitimate interest in selling our products, in line with Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal data to spot, check out, or take action against any shady, illegal, or malicious activity. If you use our services and set up an account, you're responsible for keeping your login info safe. We strongly suggest not sharing your username, password, or other login details with anyone. If you think your account has been hacked, get in touch with us right away. If you live in the EEA, the legal basis for processing this info is our legitimate interest in keeping our website safe for you and other customers, under Art. 6 (1) (f) GDPR.
- Communication and service improvements. We use your personal info to help you out with customer support and make our services better. This falls under our legitimate interest to chat with you, give you great service, and keep our business relationship going strong, as per Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use to support our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to support and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interest to run, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can adjust your browser settings to delete or refuse cookies. Please note that deleting or blocking cookies may negatively impact your user experience and cause certain Services, including specific features and general functionality, to not work properly or no longer be available. Furthermore, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.
How we share personal information
Sometimes, we might need to share your personal info with third parties to get things done, for valid reasons, or as allowed by this Privacy Policy. This includes:
- With suppliers or other third parties who provide services on our behalf (like IT management, payment processing, data analysis, customer support, cloud storage, and shipping).
- With business and marketing partners to provide services and show you ads. Our partners will use your information in line with their own privacy policies.
- When you ask us, request us, or otherwise give permission to share certain info with third parties—like to deliver products to you or when you use social media widgets or login integrations with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- When we're involved in a business deal like a merger or bankruptcy, to follow the law (like responding to subpoenas or search warrants), to make sure our rules are followed, or to protect our Services, our rights, and the rights of you and others.
We share the following categories of personal and sensitive user data for the purposes set out above in "How we collect and use your personal data" and "How we share personal data":
| Category | Recipient categories |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data as follows to carry out advertising and marketing activities.
Over the past 12 months, we have 'sold' and 'shared' personal data (as those terms are defined under applicable law) for advertising and marketing purposes, as follows.
| Personal data categories | Recipient categories |
|---|---|
| Identification data such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as details about purchased products or services | Business and marketing partners |
| Usage details | Business and marketing partners |
Third-party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, it is important that you read their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public venues, including information you share on third-party social networks, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not in itself imply an endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, please contact us using the contact details below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we 'share' or 'sell' personal information of individuals under 16 years of age (as those terms are defined under applicable law).
Security and storage of your data
Keep in mind that no security measure is 100% foolproof, so we can't promise absolute security. Plus, any info you send us might not be totally secure while on its way. We strongly suggest avoiding unsafe channels when sharing sensitive or private details with us.
How long we keep your personal info depends on a few things, like whether we need it to keep your account going, provide our services, follow the law, sort out disputes, or stick to our contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.
- Right to access / know: You might have the right to ask for access to the personal info we keep about you, including details on how we use and share it.
- Right to delete: You might have the right to ask us to delete the personal info we hold about you.
- Right to correct: You might have the right to ask us to fix any incorrect personal info we have about you.
- Right to portability: In certain cases and with a few exceptions, you might have the right to get a copy of the personal info we have about you and ask us to pass it on to someone else.
- Right to opt out of sale, sharing, or targeted ads: You might have the right to ask us not to 'sell' or 'share' your personal info, or to stop using it for things like 'targeted advertising' as defined by privacy laws. Just a heads up: if you visit our site with Global Privacy Control turned on, depending on where you are, we'll automatically treat it as a request to opt out of 'selling' or 'sharing' info for the device and browser you're using.
- Restriction of processing: You might have the right to ask us to pause or limit how we use your personal data.
- Withdrawal of consent: Whenever we need your consent to process your personal data, you may have the right to withdraw it.
- Right to appeal: You might have the right to appeal our decision if we turn down your request. You can do this by simply replying directly to our rejection.
- Managing your communication preferences: We might send you promo emails, but you can opt out whenever you want by using the unsubscribe link found at the bottom of our emails. Even if you opt out, we'll still send you non-promotional emails, like updates about your account or orders you've placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the details below.
We will not discriminate against you for exercising any of your rights. We may need to collect information from you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we require the agent to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have any complaints about how we handle your personal data, feel free to reach out using the contact details below. If you're not happy with our response, depending on where you live, you have the right to challenge our decision by contacting us below or by filing a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection authorities here.
International users
Just a heads-up, we might transfer, store, and process your personal info outside the country you live in. Your info may also be handled by staff and third-party partners working in those countries.
If we transfer your personal data outside of Europe, we rely on approved transfer mechanisms such as the European Commission's standard contractual clauses, or equivalent contracts issued by the relevant UK authority where applicable, unless the data is sent to a country that is recognized as offering an adequate level of protection.
Contact
If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please call us or send us an email at hello@useframes.com or contact us at Frames Supplements, Osdorperweg 590, 1067 SZ Amsterdam, Netherlands.
Under data protection laws, and unless we say otherwise, we are the ones responsible for your personal info.